They have made up a marketing program around their application on the Apple iPhone, called Grappie van Appie. It is a simple feature in their "Appie" app, which displays a funny animation when the users types in one of the selected products. When you find one of the selected products you will receive a special holder for your iPhone. There are only five products in Appie that show an animation, so it might be challenging to find one. To make it a little easier, Appie provides help on Twitter. Follow grappievanappie and receive special hints. With this help it is not that hard at all to find one of the products. When you find all five products you get a hint for the sixth Grappie. Sixth? Yes, in one Albert Heijn in the Netherlands a golden holder for an iPhone is hidden. When one finds this golden Grappie, he or she receives a brand new iPad! Many Apple lovers were waiting in front of this Albert Heijn in Amsterdam this morning to look for the golden Grappie. The winner has been mentioned and he received the iPad. You can still join in the search for the five Grappies in Appie. Just download the Appie app on your iPhone, type in a product and look at the product's details. If an animation pops up you found a Grappie and you can report this at the AH website. Alright then, one hint: put some fruit in your milk.
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